This research was part of a larger research program on love and sex attitudes. Earlier work on love was reported in Hendrick, Hendrick, Foote, and Slapion-Foote (1984). The work on love extends Lee's (1973/1976) theory of six basic love styles: Eros (passionate love), Ludus (game-playing love), Storge (friendship love), Pragma (logical,“shopping list” love), Mania (possessive, dependent love), and Agape (all-giving, selfless love). Theory development has proceeded concurrently with the development of measurement scales. Study I (N= 807) used a 42-item rating questionnaire, with 7 items measuring each of the love styles. Six love style scales emerged clearly from factor analysis. Internal reliability was shown for each scale, and the scales had low intercorrelations with each other. Significant relationships were found between love attitudes and several background variables, including gender, ethnicity, previous love experiences, current love status, and self-esteem. Confirmatory Study II (N= 567) replicated factor structure, factor loadings, and reliability analyses of the first study. In addition, the significant relationships between love attitudes and gender, previous love experiences, current love status, and self-esteem were also consistent with the results of Study I. The love scale shows considerable promise as an instrument for future research on love.